Human relation practitioners have known that making a success of your job search is hard work. In point of fact it could be the hardest job in a job hunter's life. It requires innovation and creativity to make it a reality. As a job seeker therefore, you have to bring a lot of ingenuity into job hunting to make it effective and result oriented. Since you are also marketing a product which is you the job seeker, therefore as in marketing it requires positioning, process, persistence, performance